Best Practices for Creating a Member Engagement Scoring Model

Many associations today have made it a strategic initiative to grow member engagement. The logical next step is to develop a score that measures engagement activities, so your organization can group members into different segments and take the appropriate action.

This educational session will cover practical ideas your organization can implement today and will cover specific examples from your association peers. Join us for this webinar session where we will cover best practices for creating an engagement scoring model.

Topics include:

• Defining data sources and the technology needed to capture data
• Tips for building an effective scoring model
• Ways to measure your results and take action

Eligible for 1 CAE credit.  

About the Speaker

Bill Conforti is the SVP of Strategy & Solutions and Solutions at Association Analytics where he works closely with clients and prospects as well as product development and delivery teams to keep Acumen and our related services aligned with the needs of association professionals looking to make better, faster, data informed decisions. 

Bill has more than 20 years of experience leading technology companies in business intelligence, software development and consulting.