Mrs. Veronica Purvis MS, CAE

Associate Executive Director,
TREX for Skin of Color Society

Contact Details

TREX for Skin of Color Society
Information Technology
Deputy Director
Bronze Most Valuable Member


Veronica is an award-winning, speaker and author with decades of experience running advertising, branding, communications, and marketing programs as well as leading staff and driving missions within associations and non-profits. She is a Certified Association Executive (CAE) and holds a Master of Science in Management and Marketing.

Her experience has included developing on-site and remote teams of all levels, managing vendors/contractors, developing partnerships, running ad sales/sponsorships, launching products and brands, overseeing multi-million dollar budgets, planning membership recruitment/retention initiatives, liaising with leadership, collaborating with internal and external stakeholders on various enterprises including annual meeting engagement and international exhibits.

Her performance as an image consultant rounds out her holistic approach to personal and organization brand management.

Job History

American Council of Engineering Companies (ACEC)
Director of Marketing
Washington, DC, United States
January 2020 - present

American Physiological Society
Director of Marketing (Communications)
ROCKVILLE, MD, United States
January 2012 - March 2020

Federation of American Societies for Experimental Biology (FASEB)
Manager of FASEB AdNet & Marketing
Bethesda, MD, United States
November 2000 - December 2011