Blogs

CESSE Members – are you aware that on May 28 th , the U.S. Secretary of Commerce Penny Pritzker announced 12 Manufacturing Communities designated as part of the Investing in Manufacturing Communities Partnership (IMCP) initiative. This Manufacturing Community Initiative http://bit.ly/Uhl2vT is led by the U.S. Commerce Department designed to accelerate the resurgence of manufacturing in communities nationwide. The first 12 Manufacturing Communities include: Southwest Alabama , led by the University of South Alabama Southern California , led ...
Hello All, Our association has a large number of members over the age 51. I have read a lot of articles that say the younger generation (recent grads and young professionals) are not joiners. We need to find a way to attract younger members. Does anyone have any ideas for a different type of membership campaign? Have you done a membership campaign that was particularly successful? Chris Jessee American Institute of Aeronautics and Astronautics Reston, Virginia
Hello All, A few of our members (mostly international) have asked if they could pay their membership dues through PayPal. Currently AIAA does not offer this payment option. I have spoken with our accounting department and they have not considered this option. I have been tasked with doing some research. Does your Association offer PayPal as an option to your members as a payment option? If yes, how many members take advantage of this option? Are most of these members outside of the US? Do you think this is a great option for your members? Is this option convenient for your organization to manage? Any disadvantages with this payment option? If you do ...
When most people think about the average life time value of a member they quickly try to calculate the average length of membership and multiply it by the average dollars spent per member in a year. While this is the traditional method, it’s also a very narrow way of viewing value. A member may have never attended a conference or event and simply paid their annual dues but this does this mean they don’t provide any other value to the community. LTV needs to be more holistic and embrace not just dollars spent but value provided. LTV 2.0 is an emerging area which provides a more inclusive way of measuring who our most valuable members are. For example, I may ...

Course Attendence

Hi folks... just wondering how your attendance levels are doing with the courses. AIAA PD course attendance decreased 20% in 2009 and is not looking good for FY10 either. If you are seeing a decrease in your attendance, what tactics are you doing to try to remedy this. I know some items are out of our control (i.e, economy). Thanks - hope to see you in Pittsburgh! Tricia